Saturday, February 21, 2009

Current Campagin of Intrest


I've been really impressed with Pepsi's marketing lately, and this is beside the fact that I believe them to be the god of all cola! First, in their last promotion, the idea of having people able to design there own Pepsi can and submit it was genius. Having cans that each time you picked one up, it came with a new piece of art to view, and shelves of these cans set them apart to the eye instantly! While the Design Our Pepsi Can website is down now, I hope you got to check it out while the promotion was going! These uniquely created graphics showed-off all types of influences, from simple and flowing, to gritty and urban, this "customer" created artwork was never dull. They all begged to be picked up and looked at, to see "whats on this can?" It continuously kept there look new and fresh.

So how does Pepsi follow a look like that? By taking a 180. Pepsi still draws my eye with their sudden shift in direction for their designs. Creating a new look that is simple and bold. A slight revamping of their logo, and now solid blue cans and simple but strong typography. These cans are well done! (Besure to check out the "yesterday" section at http://www.pepsigallery.com/ to see the history of the Pepsi logos and advertising) The sudden change calls my eyes to them again. Just when you get use to the wild cans from before, here is something new, something fresh again. I like to think its more than my personal feelings of Pepsi's superiority with taste, but their graphics and designs always grab my attention. There is always something new and different to see. Also with their billboards they send a clear message. I love that they went with solid bright colored backgrounds to set the board off of any city/landscape and sets it apart from any other board on the road.The company seems to be continuously looking for new looks and different ways to market themselves, but always keeping one thing at the root of what they do, generations. So this is my nod to the folks behind Pepsi's marketing, great ideas and great works! http://www.pepsi.com/